{"id":24651,"date":"2020-11-25T11:00:10","date_gmt":"2020-11-25T10:00:10","guid":{"rendered":"https:\/\/www.xyztec.com\/?p=24651"},"modified":"2020-11-25T11:00:10","modified_gmt":"2020-11-25T10:00:10","slug":"new-brand-identity-and-website","status":"publish","type":"post","link":"https:\/\/www.xyztec.com\/zh-hans\/new-brand-identity-and-website\/","title":{"rendered":"We&#8217;ve launched our new website!"},"content":{"rendered":"<h1>We&#8217;ve launched our new website!<\/h1>\n<p>We are thrilled to unveil our refreshed brand identity and redesigned website. Our company has evolved since our beginning, and we hope this updated website will accurately share that growth with you.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-24445\" src=\"https:\/\/www.xyztec.com\/wp-content\/uploads\/Brand-identity.png\" alt=\"Brand identity\" width=\"600\" height=\"400\" \/><\/p>\n<h2><strong>Welcome to our new identity\u00a0<\/strong><\/h2>\n<p>Since xyztec founding in 2000, we have established our name as the technology leader in bond testing worldwide. With complete focus on bond testing, we continuously challenge ourselves to offer our customers innovative solutions for their specific bond testing needs.<\/p>\n<p>With this in mind, it was time to shake things up and we embarked on a branding journey. We took a look at our past, our present, and, most importantly, our future.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Bringing it all together<\/strong><\/h2>\n<p>How we express information and data is essential to our ability to share our experience and knowledge. The identity ranges from a new company logo, a modern look and feel, and a new visual language. Here are some of the highlights from the rollout of the new visual identity:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-24417\" src=\"https:\/\/www.xyztec.com\/wp-content\/uploads\/xyztec-logo-news.jpg\" alt=\"xyztec logo\" width=\"600\" height=\"400\" \/><\/p>\n<h3><strong>Logo evolution\u00a0 \u00a0<\/strong><\/h3>\n<p>Proud as we are of our rich history and deep roots, we chose a new logo that reflects a more modern look but retains the core elements to stay recognizable. The \u201cspikes\u201d represent the XYZ access of a bond tester. We have refreshed our logo by merging this core element into a hexagon. The hexagon represents our unique Revolving Measurement Unit (RMU), which houses up to 6 flexible sensors configurable with various pull, peel, push, or shear tools. <a href=\"https:\/\/www.xyztec.com\/wp-content\/uploads\/xyztec-logos-svg.svg\">Click to download our new logo in SVG.<\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-24410\" src=\"https:\/\/www.xyztec.com\/wp-content\/uploads\/xyztec-instead-of-XYZTEC.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<h3><strong>Lowercase xyztec<\/strong><\/h3>\n<p>We take a step back by writing our brand name in lower case.<\/p>\n<p><strong>XYZTEC is going to be xyztec. <\/strong><\/p>\n<p>As the market leader, we do not need to yell at you. We inform the technical domain with a confident and respectful tone, being casual and approachable.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24653\" src=\"https:\/\/www.xyztec.com\/wp-content\/uploads\/Launch-new-website.png\" alt=\"Launch new xyztec website\" width=\"600\" height=\"400\" \/><\/p>\n<h2><strong>The Wiki of bond testing<\/strong><\/h2>\n<p>Our new, fully responsive xyztec website gives users an engaging experience while giving you a better understanding of all that we offer clients and partners.<\/p>\n<p>Explore our knowledge center section for more information on bond testing, test methods, guidelines, and tutorials. It is proof of our partnership with our clients and takes visitors on a journey through some key developments we delivered throughout our 20 year history.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24452\" src=\"https:\/\/www.xyztec.com\/wp-content\/uploads\/Sigma-bond-tester.png\" alt=\"Sigma bond tester\" width=\"600\" height=\"400\" \/><\/p>\n<h2><strong>Fun fact: Sigma<\/strong><\/h2>\n<p>Our system product name, Sigma, comes from the Greek letter \u201c\u03c3\u201d which is used in statistics as a representation of standard deviation. In business applications, Sigma relates to processes that operate ef\ufb01ciently and produce the highest quality items by minimizing process variability.<\/p>\n<p>A Sigma bond tester is the best the market has to offer. It is rock solid and comes with game-changing automation capabilities to test the mechanical strength of bonds with unparalleled precision. With a Sigma, you can improve your process and, therefore, the quality of your final product.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve launched our new w [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":24660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2969],"tags":[3240,3293,3301,3299,3294,3295,3292,3298,3139,3304,3300,3302,3297,3296,3303],"class_list":["post-24651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletters","tag-bond-testing","tag-brand-identity","tag-guidelines","tag-knowledge-center","tag-logo-evolution","tag-lowercase-xyztec","tag-new-website","tag-responsive","tag-sigma","tag-svg-logo","tag-test-methods","tag-tutorials","tag-wikipedia","tag-xyztec","tag-xyztec-is-going-to-be-xyztec"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>We\u2019ve launched our new website and refreshed brand identity<\/title>\n<meta name=\"description\" content=\"We are thrilled to unveil our refreshed brand identity and new website. 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